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How Colors are important in brand marketing.

Everyday we see lots of color around us. Every color indicates some message. We can use this messages or indications in businesses to improve the sell of a product. 


Brands choose colors carefully depending on the kind of message they want to convey. So here are the list of colors and their importance in businesses


1) Yellow 

It is often used by youthful brands like fashion brands,gadget and accessories. It grabs attention of window shoppers.




2) Red

It revs up energy creates heart rates, creates urgency, often seen in clearance sales. Hence we see this color is used more in the shopping malls.







3) Blue

It creates a sensation of trust and security. It is often used by banks. We can see that most of the banks having their logo in blue color. Facebook also has logo  in blue color. 





4) Green

It is easiest for eyes to process. It is used in stores to relax buyers. It is also used to indicate right or correct things. This color is used to indicate environment friendly products.




5) Orange

This color is aggressive in nature.. It indicates a quick call to action. This color is used to tell consumers about subscribing, buy or sell.





6) Pink

This color is romantic and feminine in nature. It is used by brands who sells women and young girls products. 





7) Black

This color is powerful and sleek. It is generally used to sell the luxury products.





8) Purple

It is used to soothe and calm the people. Beauty and anti ageing products use this color. Purple color is also popular in chocolate brands.



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Apps for Woman Safety and Security

Today women are not secure in this world. Nobody knows what will happen at what time. But don't worry. Now you can be secure by using apps on smartphones. Yes developers have developed applications for woman safety. Here is the list of the apps.


Woman Safety and Security



1) Circle of 6


With Circle of 6, you can connect with your friends to stay close, stay safe and prevent violence before it happens.The Circle of 6 app for iPhone and Android makes it quick and easy to reach the 6 friends you choose. Need help getting home? Need an interruption? 

Woman safety Circle 6


Two touches lets your circle know where you are and how they can help. Icons represent actions; so that no one can tell what you’re up to. Designed for college students, it’s fast, easy-to-use and private. It’s the mobile way to look out for your friends, on campus or when you’re out for the night.

Android   iOS   


2) bSafe

A personal safety alarm that sends an emergency message to your chosen contacts with the push of a single button, bSafe's slogan is "Never walk alone." The free version allows you to set up a safety net of "Guardians" who can respond to your SOS text message; one Guardian you designate will receive a phone call. 

bSafe Woman apps


 All Guardians receive a text message with a link to a map showing your location via GPS. You can also program a Fake Incoming Call if you are threatened, with six options for when the call should be initiated. The subscription version of bSafe gives you two additional levels of safety: a Risk Mode with real time GPS tracking of your position, and a Timer Mode with automatic alarm activation.




3) Guardly

Guardly designs and provides mobile safety solutions to help security teams better prepare for and respond to threats against people and key assets they protect. Guardly mobile safety apps available on Android, iPhone, Windows Phone and BlackBerry act as personal emergency phones that provide instant two-way communication with private security and authorities. 


Security Woman Safety


Guardly's mobile safety applications, indoor positioning system and mass notification technologies improve situational awareness by providing real-time indoor positioning / GPS data, caller identity and the nature of an incident — data otherwise not available to security operators.